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Last updateTue, 18 Sep 2018 1pm

Subatomic

03 Jun 2019
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Summer is upon us, and one of the best ways to escape the heat is to enjoy a local pool. However, we aren’t talking about the local YMCA or the community pool at your parents’ condo or friend’s apartment complex (not that there’s anything wrong with those). No, we’re talking about pool parties—so let’s take a dive into one that I’m bringing to the desert each month this summer. Being a DJ here in the Coachella Valley for almost a decade, I’ve been fortunate enough to play at most clubs in the valley. Palm Springs in particular has venues where people enjoy hearing disco and house music. By playing at places like Toucan’s and Chill, I was able to reach an audience that wanted to…
24 Apr 2019
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So you want to be a DJ? Or maybe you’re a DJ already. There is a running joke these days that says “everyone is a DJ” now. I have been doing it for seven years—and even that amount of time pales in comparison to the amount of experience others have. This month, I’d like to share some things that I have learned over the years. Know Your Goal: First things first—and that is to understand what you want to do. It’s important to be realistic, especially at the start. Do you want to play clubs? Weddings? Do you also want to create your own music? I think of what I do as a business—no different than being a plumber or doctor. The only difference is…
21 Mar 2019
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They say April showers bring May flowers—but here in the desert, April’s warmer weather brings pool-party season! We’re in the land of heat and pools, and it can be hard to decide where to take a dip—in part, because poolside affairs in the Coachella Valley usually bring more than just swimming. Depending on where you go, you can enjoy great food, drinks, entertainment and more. Therefore, this month, I’ve decided to share with you my two favorite places to hang out and relax in the valley. (Full disclosure: I have performed, and continue to perform, at these venues.) So … where do you start? Locals can find plenty of options for poolside fun, but one of your best options is always going to be Arrive…
27 Feb 2019
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Los Angeles is the epicenter of the entertainment industry, a city where people come to follow their dreams of careers in film, TV, music and more. With all of that comes plenty of parties and events—some of the best of which are put together by Tom Astley, of L’Affaire Musicale, and Matt Orlove, of Orlove Entertainment. While they both have their own companies, they plan almost every event together. This kind of collaboration is something you don’t see too often—and it’s refreshing. What brought them together? “In short, the love and passion we have for music and working with artists,” Astley said. “We met at a time when we had both just moved from New York City and had set up our respective companies. We…
10 Jan 2019
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It’s 2019, and the way we listen to music has changed. We moved from vinyl to cassette, then from CDs to MP3s and now streaming. How we enjoy music has evolved—and not only is it easier to find music to listen to than ever before; it’s easy to share it with others as well. I recently spoke with streaming music consultant, strategist and curator Mike Warner about the ins and outs of the modern era of digital streaming via services like Pandora, Spotify and Apple Music. He’s had a front-row seat to watch this evolution over 15-plus years in the music business. The main difference I’ve noticed with these newer services, especially Spotify, is the addition of playlists—specially curated lists that feature artists both popular…

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