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Mon07282014

Last updateSat, 11 Jan 2014 11am

Previews

The first Splash House, in 2013, proved that Tyler and Kelly McLean’s theory was correct: Summer events can be quite successful in Palm Springs.

The second Splash House, held in June of this year, was also a rousing success—so much so that Splash House No. 3 is taking place just two months later, Friday through Sunday, Aug. 8-10.

The pool party/EDM festival will return to the Hard Rock Palm Springs, The Saguaro and the Hacienda Cantina and Beach Club with a lineup including A-Trak, Chromeo, Cut/Copy, Viceroy and many others.

“The first one was a lot of learning lessons,” said Tyler McLean, who dreamed up the concept with his sister, Kelly. “It was our first foray into this concept of a pool festival. The details that go into hosting an event through three different venues and transporting people to each venue—it was an interesting project, for sure. I think we learned a lot; above all, our goal going into the first one was to bring people out during the summertime to Palm Springs, and to have people leave saying that they had a good time and that they want to come back to Palm Springs.”

So what if it’s hot—very hot—’round these parts in the summer?

“Not one single person complained about the heat,” Tyler McLean said.

The first Splash House gained 1,500 attendees to The Saguaro, Caliente Tropics and The Curve Palm Springs. The reviews were generally positive and paved the way for the Hard Rock and the Hacienda, both of which have opened since the inaugural Splash House, to sign on in 2014 and accommodate larger crowds.

Splash House has been able to expand quickly for another reason: Promoters Goldenvoice and LED joined forces with the McLeans.

“Having Goldenvoice and LED come on board really gave us the opportunity to grow in a way we haven’t been able to on our own,” Tyler McLean said. “It’s a big venture to take on your own company. There’s a lot of risk and a lot invested. Having Goldenvoice on board gave us the opportunity and the tools we needed.”

Although event promoters don’t get much bigger than Goldenvoice—the AEG subsidiary puts on Coachella and Stagecoach, after all—Tyler McLean insisted that Splash House remains close to the original vision he and his sister had.

“There was definitely the thought of expanding our marketing and taking the lineup up a notch. All of those things put us into a different realm, but we still provide the same atmosphere and experience,” Tyler McLean said. “We had 2,000 people attend the event each day in June, and … people loved the experience. Even with all of those things that go into planning a big event, you still accomplish what made your event special to begin with, and I think that’s what happened. The experience itself is unique, and it is something that people enjoyed and will come back for again and again.”

LED, known for its club-based events, has also proven to be beneficial to the Splash House festival.

“For a first time promoter, some of the artists (we’ve had), like Moby and Cut/Copy, you kind of have to work your way into getting their trust,” Tyler McLean said. “Goldenvoice and LED have certainly given us the resources to go for the big fish and book the artists who are going to bring a lot of people here to Palm Springs.”

The McLeans make a point to include local artists in each Splash House lineup. Local DJs Aaron C, Colour Vision, Alf Alpha and All Night Shoes all played at the June festival.

“Having locals is a win/win. They get a chance to play in a lineup that has Moby and Cut/Copy,” Tyler McLean said. “These local DJs are the ones playing every weekend in front of the crowds and are really entrenched in what the local music scene is. For us, it gives us some trust of the locals, because we’re not just some outside promoter coming in and throwing a party for outsiders. We really wanted to be engrained and allow locals to come. That’s why we book local DJs and offer local discounts.”

Splash House has obviously moved beyond being just an annual event. Tyler McLean explained why Splash House is holding its second festival this summer.

“We can’t really grow the event into a major music event like Coachella or Lollapalooza,” McLean said. “… I think the vision for us is growing as a series versus an annual event. Every summer, there will be this party that happens once every month or every other month at these venues with a different lineup each time.”

Splash House will take place Friday, Aug. 8, through Sunday, Aug. 10. Pre-sale tickets cost $60 to $99. For tickets or more information, visit www.splashhouse.com.

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