Last updateMon, 20 Apr 2020 1pm

Last month in this space, I illustrated how things are not always as they seem regarding the different types of CBDs on the market.

This month, I want to expand on that same topic—because understanding CBD on a deeper level is important. It can save you time and money, and you can make sure you’re getting the product you need.

As I noted last month: CBD isolate may be pure CBD, but that does not mean it will work for you. When you isolate CBDs, plant elements such as terpenes, fatty acids, oils and lipids are removed—and those things help CBDs work in the body.

The same thing goes for distillate CBDs: These products are often distilled three different times, and each time, critical synergistic ingredients are taken out.

The same thing does not go for CBDs made using whole plant technology. The CBD is extracted using alcohol or ethanol, and the process is done only once, leaving in those needed terpenes, fatty acids, etc. The resulting oil may not be as pretty—it’s usually darker—but your body is not looking for prettiness; it’s more concerned about the synergistic effectiveness.

A new trend in CBD involves using technology to isolate CBD, and then putting whole-plant oil back in. This backward process is unnecessary and a waste of time, because whole plant technology works just fine—and the multiple steps mean there’s more of a possibility of introducing toxins into the mix.

Many CBD manufacturers use less-than-ideal cultivars (strains). Using the right cultivar is key to producing a product that tastes good, smells good and has all the effective properties the body needs. Another problem involves the use of THC-dominant cultivars over hemp. Yes, THC-dominant cannabis has CBD in it, but the THC is dominant and can counteract the CBD. Yeah, you can remove the THC, usually by using heat or burning—during which the CBD molecules can be compromised. On the other hand, CBDs derived from the proper hemp plants (usually female) don’t need this type of processing.

To sum this all up … CBDs produced from female hemp plants using whole-plant technology are the best way to go, in all likelihood.

When researching a CBD product, remember to look on the manufacturer’s website and/or ask for certifications for organic growth, production and extraction. If the manufacturer can provide you with those three things, it should also have no problem providing a Certificate of Analysis (COA). The COA will tell you the percentage of the CBDs, heavy metals, pesticides, products used in the growing process, THC levels, molds, mildews, chemicals and preservatives. Any reputable company will be proud to provide the certifications, because they are proud of their products. If you find a certificate that mentions isolates or another process, beware; the manufacturer may not be properly informed. Those who are using research produced out of Israel and Colorado are best informed. Ask the questions, and make sure you are getting the right answers.

One great way to find out about CBDs, treatments and current research is to visit Consumers can find a beginner’s guide and research specific conditions; the site will explain in detail the current research on those conditions and the current treatments using CBD.

This is a budding industry (pun intended), and there are many snake-oil salesmen out there peddling their wares, with some of these products winding up in large chains and retail establishments. Taking a moment to ask the right questions will ensure you do not get duped and that you get the best results from the CBD product you purchase.

Robin Goins is a business consultant for DR.G Consulting and works extensively in the cannabis industry in the Coachella Valley. For more information, visit

Published in Cannabis in the CV

CBD has everyone talking these days.

No matter where you are, you will see CBD (an abbreviation of cannabidiol) products advertised, ready for your purchase and consumption. CBD products can be found in stores, pharmacies, massage/beauty parlors, restaurants—and, of course, dispensaries.

But not all CBDs are alike. How do you know you’re getting a quality product? How do you know what sets one product apart from another? The answers come from understanding where CBDs come from and how they are processed.

Isolate CBD is 100 percent pure; however, when the CBD is isolated, the symbiotic qualities of the other parts of the plant are eliminated. In other words, you get CBD, but you lose other critical properties that can have important health benefits.

Full-spectrum CBD contains a wider range of other naturally occurring compounds; whole-plant CBD does as well, but is made from various parts of the plant.

Why are these distinctions important? Studies show that if you isolate pure CBD, it does not always have the same effect on everyone. In other words, bodies react better and more consistently when all the symbiotic elements of the plant are present. It’s really a shot in the dark whether isolated CBD will work, and determining what dosage will work for each person.

Another term you may see is “distillate,” or distilled CBD, which is often made using carbon dioxide, with the CBD passed through a machine three or more times to remove plant matter—which also removes the plant’s synergistic qualities. If heat is used during this process, the pressure can change the molecular structure of the CBD molecule, making it less bioavailable and effective. In other words: When the plant is stripped, the resulting product may be cleaner, but has been rendered less effective.

To sum this all up, the most-effective CBD products use whole plant technology.

“Do your research, and find organically grown plants, organic extraction and organic processes. All of those should be certified,” said Eric Crowe, CEO of Mystic Valley CBD. (Full disclosure: I am also a part of the Mystic Valley team.)

What can a consumer expect from a CBD product purchased at a dispensary? The answer is that a true 100 percent bioavailable CBD is unlikely to be found at a dispensary, because their CBDs are made from cannabis plants with a THC-dominant cultivar—and that means it needs to be processed to get much of that THC removed.

“When they remove the THC, most likely through heat or a chemical process, it inevitably changes the molecular structure of the CBD molecule,” Crowe said.

True pharmaceutical/supplemental CBDs come from the hemp plant, which is not a financially attractive plant to dispensaries. Quality certified organic hemp is grown outdoors, not indoors. Further, the best CBDs come from the female hemp plant.

“Certain female hemp plants produce up to 20 to 21 percent CBD, while males produce an average of 1 to 2 percent CBD, which is much like the THC cultivar,” Crowe said. “This is why you will see dispensaries selling (products with) … even amounts of CBD to THC. A quality hemp CBD is 20 percent CBD to less than 1 percent THC, which is essentially nothing … with no traceable THC.” This is an excellent option for consumers who want the medical benefits of CBD without the intoxicating effects of THC.

So where do you find a quality hemp-based CBD? Through a reputable distributor. Crowe recommends looking for companies that can display their organic certifications and give information on pesticides, chemicals and ground contamination. Any reputable CBD company can and will supply this information.

The lesson here: Not all CBDs are alike. Read the labels, and make sure organic means organic. Your body will know the difference once you experience a quality CBD.

Robin Goins is a business consultant for DR.G Consulting and works extensively in the cannabis industry in the Coachella Valley. For more information, visit

Published in Cannabis in the CV