CVIndependent

Sat09262020

Last updateMon, 24 Aug 2020 12pm

Cannabis in the CV

03 Jun 2019
by  - 
House of Lucidity Opens in Cathedral City The House of Lucidity, Cathedral City’s newest dispensary, officially opened with a ribbon-cutting—complements of the Greater Coachella Valley Chamber of Commerce—on May 1. The 10,000 square foot facility is located at 36399 Cathedral Canyon Drive. In addition to the gorgeous dispensary—which features black-and-white photos of celebrities including Frank Sinatra—House of Lucidity also has a cultivation facility and an extraction lab. House of Lucidity is open from 4 to 9 p.m. daily. For more information, call www.houseoflucidity.com. City of Coachella to Host Cannabis Summit The city of Coachella is bringing in a lot of big names for its SoCal Cannabis Summit, taking place at the Fantasy Springs Resort Casino on Monday and Tuesday, June 24 and 25. The summit will begin with a cultivation and dispensary bus tour, followed by a reception on Monday. On Tuesday, the summit will feature speakers including Riverside County…
23 Apr 2019
by  - 
CBD has everyone talking these days. No matter where you are, you will see CBD (an abbreviation of cannabidiol) products advertised, ready for your purchase and consumption. CBD products can be found in stores, pharmacies, massage/beauty parlors, restaurants—and, of course, dispensaries. But not all CBDs are alike. How do you know you’re getting a quality product? How do you know what sets one product apart from another? The answers come from understanding where CBDs come from and how they are processed. Isolate CBD is 100 percent pure; however, when the CBD is isolated, the symbiotic qualities of the other parts of the plant are eliminated. In other words, you get CBD, but you lose other critical properties that can have important health benefits. Full-spectrum CBD contains a wider range of other naturally occurring compounds; whole-plant CBD does as well, but is made from various parts of the plant. Why are…
21 Mar 2019
by  - 
Cannabis, while legal, is heavily regulated in the state of California—as is cannabis advertising. According to the state’s Bureau of Cannabis Control code, any advertising done for cannabis must be to an audience that is at least 71.6 percent 21 or older—and this presents several problems. First, many advertisers don’t know that this rule exists. Second, advertisers often have no way to confirm the ages of the people who see their ads. “If a cannabis company advertises in a publication or online and cannot verify that (the audiences) meet the age-safety quota set forth by the BCC, the advertiser is at risk of losing their state license,” said Joan Irvine, co-founder and CEO of ResponsiTech, which helps businesses with youth safety and risk mitigation in cannabis advertising. Because the industry is in flux and is so new, it’s understandable that these regulations are unfamiliar to many—but it’s important that people…
19 Feb 2019
by  - 
With the rise of the cannabis industry in the Coachella Valley, many would-be investors are wondering whether to jump into the industry—and how/when to do so, if the answer is yes. If you are entertaining the idea of investing in cannabis—specifically, the growth and cultivation of marijuana—there are a several important things to keep in mind. How much do you want to invest … and how do you want to invest? The cannabis industry is growing and expanding at a rapid pace, and there are numerous levels and types of investments to consider, but the main question for investors is: Are you going to “touch the plant,” or get in as an “ancillary” business? “Traditional investors do not want to touch the plant and are looking for ways to get into the industry without actually being in the industry,” said Michael Dickerson of EcoMaster Corporation, which is currently building the…
16 Jan 2019
by  - 
The California cannabis industry is now in its second year of legalization—and excitement within the industry is building. Experts in the Coachella Valley have been diligently preparing their forecasts for 2019—so we decided to ask them what they’re expecting to happen. One leader in the industry is predicting great things for 2019. Adrian Sedlin, CEO of Canndescent, which has a large grow facility in Desert Hot Springs, is expecting the industry to boom as legalization spreads globally. Sedlin notes that in 2018, the adult-use cannabis market tripled in population size, and says that as the industry grows with adult use, so will production. He also thinks the political arena is looking better for legalization, as more political candidates are promoting federal legalization. “Many critics argue that California made a mess of things in its first year regulating adult-use cannabis,” Sedlin said. “(The year) 2019 will prove far more prosperous for…