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Last updateTue, 18 Sep 2018 1pm

The New York Company Restaurant Closes After Three-Plus Years

After more than three years in business, The New York Company Restaurant, at 1260 S. Palm Canyon Drive, in Palm Springs, has closed its doors for good.

“We know you enjoyed dining at The New York Company Restaurant,” said a note sent to the restaurant’s email list on April 25. “So, we want you to know that our last day serving our guests was at Sunday’s champagne Brunch on April 23rd. It was a great run while it lasted … three-plus years of spending wonderful evenings together. Our party is over despite all we could do to create success. We know that we will miss you!”

This closure saddened me for several reasons. For one thing, one of the finest meals I’ve had in the Coachella Valley occurred last year at The New York Company Restaurant. For another, I got to know some of the folks there due to the restaurant’s participation in the inaugural Palm Springs Craft Cocktail Week, during which New York Company bartender Joey Tapia won both the Audience Choice Award at the Palm Springs Craft Cocktail Championship, and top honors at the Non-Alcoholic Craft Cocktail Championship.

While the closure saddened me, it certainly didn’t surprise me. I don’t know all of the things Neil Castren, Ken Misa and Wally D’Agostino did to get the word out about the restaurant, but I do know the place escaped my consciousness, more or less, for most of the time it was open—even though I live just a five-minute drive away. I rarely saw advertisements for the restaurant, and its social-media presence was nearly non-existent. If someone like me—a media-savvy person who writes about food on a regular basis—was never somehow motivated to check the place out, what chance did The New York Company Restaurant have with other potential customers?

Perhaps there’s a lesson here: Marketing and publicity, or a lack thereof, can make or break a restaurant.

So long, New York Company. You’ll be missed.


Coming Soon to Palm Springs: 716 on 111

After the sudden closure of the beloved Dickie O’Neals due to the death of its owner in the spring of 2015, the building at 2155 N. Palm Canyon Drive, in Palm Springs, sat vacant until Frenchy’s Sports Bar and Grill came along in late 2016.

But within months, Frenchy’s was gone. However, the building won’t be vacant for long.

Keep your fingers crossed for an August opening of 716 on 111. The restaurant, owned by couple Christopher Krayna and David Hoffman, already has a Facebook page that’s full of useful information. For example, the page tells us that 716 on 111 will use “always fresh, never frozen” ingredients, often from local purveyors; that the menu will include “real deal” chicken wings, as well as a cast iron-prepared filet over a crisp wedge iceberg salad; and that a life-sized buffalo sculpture will somehow be involved.

Watch the 716 on 111 Facebook page for updates.


In Brief

We’re getting more and more information about the restaurants coming to the big downtown Palm Springs redevelopment project along Palm Canyon Drive north of Tahquitz Canyon Way. A press release issued in mid-May by Grit Development—formerly known as Wessman Development, before John Wessman, y’know, got indicted—revealed that Il Corso, a longtime Palm Desert restaurant, will open a spot in the development. Other restaurants will include Stout Beer and Burgers, a Tommy Bahama and a Starbucks Reserve. … New to Cathedral City: Justin Eat and Drink just opened its doors at 68784 E. Palm Canyon Drive. The menu of the “upscale casual” restaurant includes appetizers (“Snack Time,” says the menu header), tacos (“Taco ’bout It”), salads (“Rabbit Food”), sandwiches/burgers (“Things on Bread”) and entrees (“Grown Up Stuff”) including a prime hanger steak and a mushroom risotto. For more info, call 760-904-4093, or visit www.facebook.com/justinrestaurantcc. … A few doors down is another new place: Pollo Doky’s, at 68718 E. Palm Canyon Drive. Peruvian fare—most notably rotisserie chicken and chicharron (pork) sandwiches—is what you’ll find at this fast-casual joint. For more information, call 760-832-6878, or head over to the restaurant Facebook page. … The Reef is now open in the bar area at the Caliente Tropics, at 411 E. Palm Canyon Drive, in Palm Springs. Rory Snyder’s bar/restaurant replaces The Congo Room, which fled the property amidst claims of leaky roofs and storm damage. Visit www.thereefpalmsprings.com to learn more. … Now open: Blackbook, in the old Café Palette space at 315 E. Arenas Road in downtown Palm Springs. The stylish-looking joint serves appetizers, sandwiches, chicken wings, salads and tacos; call 760 832 8497 or visit www.facebook.com/blackbookbarandkitchen for more info.

Published in Restaurant & Food News

Rancho Mirage Restaurants Team Up for a ‘Taste of Summer’

Enjoy inexpensive yet yummy drinks and desserts? If so, then you may find yourself spending a fair amount of time in Rancho Mirage over the next couple of months.

The city, its chamber of commerce and its restaurant association have teamed up to create “Taste of Summer Rancho Mirage.” Here’s how it works: For $10, you can purchase a wristband at the Rancho Mirage Chamber of Commerce (71905 Highway 111, Suite H). All of that wristband money will go to charities.

With the wristband, you can enjoy $4 cocktails at participating restaurants from Friday, July 8, through Sunday, July 17. Then come Friday, Aug. 5, through Sunday, Aug. 14, your wristband will get you $4 desserts at participating places.

Participants include Burgers and Beer, Babe’s Bar-B-Que and Brewhouse, bb’s at The River, Brandini Toffee, Catalan, Fleming’s, Gioia, Johnny Rockets, Las Casuelas Nuevas, Maracas, Norma’s Italian Kitchen, The Slice, Omni Rancho Las Palmas Resort and Spa, The Ritz-Carlton Rancho Mirage and The Westin Mission Hills Golf Resort and Spa.

Sounds like a pretty cool deal! Head over to www.tasteofsummerranchomirage.com to learn more.


MEBar at Morongo Elevates the Selfie

We’re not sure if this is really cool … or a sign that our civilization is descending into narcissistic chaos.

The new MEBar at the Morongo Casino Resort Spa will offer cocktails and craft beers “in a uniquely interactive environment where guests can share selfies and musings on the high-definition, social-media-linked monitors that pack the new lounge,” according to a news release.

Depending on your perspective, the news release then gets either more amazing … or more horrifying: “The MEBar’s monitors are linked to Twitter. Anyone tagging a tweet with #MEBar or #Morongo can see their posts appear around the bar and across the Internet in near-real time. …The sleek new MEBar features iconic fire-red stone walls, 15 LED TVs, a custom mural framing the outside, and a menu of camera-ready concoctions, perfect for snapping and sharing.”

If this sounds appealing, grab your smartphone, and head up Interstate 10 to49500 Seminole Drive, in Cabazon. MEBar is open from 6 a.m. to 2 a.m. every day. Learn more at www.morongocasinoresort.com/entertainment/mebar.


In Brief

Chop House Palm Springs, the lovely steakhouse at 262 S. Palm Canyon Drive, in Palm Springs, served its last meals on Sunday, June 12. So, too, did Grind Brgr Bar, which occupied the second floor of the space. When the restaurant’s Facebook page announced the closing, the post noted that owner Kaiser Restaurant Group was “actively negotiating for a new location, so stay tuned for information and updates.” Then the Chop House Facebook page disappeared. We’re not taking that as a good sign. In any case, the old Chop House space will not be vacant for long: The Broken Yolk Café—a chain restaurant with about a dozen and a half locations, primarily in Southern California (including one at 78430 Highway 111 in La Quinta)—has announced it’s moving in. … Woody’s, the popular burger joint at 317 N. Indian Canyon Drive, in Palm Springs, has closed. But never fear: Woody’s has been merged with The Palm House Restaurant, its sister business, at 450 S. Palm Canyon Drive. Watch palmhousepalmsprings.com for details. … After a stint at The Atrium shopping center in Rancho Mirage, Livreri’s—a name familiar to longtime valley residents who enjoy Italian fare—has returned to Palm Springs. Livreri’s of Palm Springs is now located at 2330 N. Palm Canyon Drive. Get more info at www.facebook.com/livrerisbellanapoliattheatrium. ... Congrats to the El Mexicali Café, located at 82720 Indio Blvd., in Indio, for being named Small Business of the Year for California’s 56th Assembly District. Get more info by calling 760-347-1280 or visiting elmexicalicafe.com. … The long-awaited restaurant at the Caliente Tropics, located at 411 E. Palm Canyon Drive, in Palm Springs, is finally here. The Congo Room and Reef Bar is open seven days a week and offers chef Richard Perez’s creations for breakfast, lunch and dinner. Get more info by calling 760-327-1391 or visiting www.calientetropics.com/restaurant-bar-lounge. ... Gone too soon is Serious Food and Drink. However, a new restaurant has already taken over the space at 415 N. Palm Canyon Drive: Welcome Watercress Vietnamese Bistro, a Redlands favorite, to its new Coachella Valley location. … Coming soon to downtown Palm Springs’ La Plaza, in the space most recently occupied by Fresh Juice Bar: Raw Remedy Organic Juice and Raw Food Bar. Watch www.facebook.com/rawremedyjuicebar for updates. ... The building that was once home to Dickie O’Neals, at 2155 N. Palm Canyon Drive, in Palm Springs, has been purchased—and a liquor-license notice on a window hints that something may be opening there in the near-to-intermediate future. The license applicant: Brooklyn Café Inc. Watch this space for news as it develops. … Café Palette, a restaurant that offered pizzas and other fare—along with a decidedly LGBT vibe—at 315 E. Arenas Road, in Palm Springs, has closed its doors for good.

Published in Restaurant & Food News