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02 Jun 2014

The Beer Goddess: Celebrate the Goddess' Sixth Anniversary at Schmidy's on June 21

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It's been six years since Erin Peters started her now-renowned craft-beer coverage. It's been six years since Erin Peters started her now-renowned craft-beer coverage.

It’s been the best of times … it’s been the beeriest of times.

My appreciation for craft beer began developing while I attended San Diego State University in the mid-’90s. Rearrange the letters in SDSU, and you get SUDS. Coincidence? Or divine inspiration?

Either way, The Beer Goddess was meant to be.

It was in the ’90s when Stone Brewing Company released the in-your-face Arrogant Bastard—blowing all of the San Diego beer-drinkers’ minds. I often hosted small dinner parties with my college friends. I started switching from Keystone Light and Bud Light (we all have to start somewhere, right?) to Bass, Sam Adams Boston Lager, Pete’s Wicked Ale and, of course, Stone’s Arrogant Bastard.

I discovered more taste. I discovered more depth. And dammit, it was good.

However, it was in 2008 when I began to pour my mind and passion into writing about the craft of craft beer. That summer, I received an email from my older brother that our dad was in the hospital, suffering from a fever that wouldn’t subside. We had recently celebrated his 70th birthday on the lake in Westlake Village. I took many trips to the hospital, and began researching his sudden condition—Felty’s syndrome.

He passed away 17 days later. It was devastating. I felt like my world was literally tipped on its axis.

My father was my hero. He spent most of his life as an entrepreneur, growing his company, Franklin Telecom, and later Franklin VoIP. He later became one of the founding fathers of phone-to-phone voiceover IP. He instilled dedication, passion and innovation in all of his five children.

One week later, I was laid off from my project-management job in Culver City. Not knowing how I was going to pay my high Los Angeles rent, and wanting to call my dad for advice, I felt lost. I started feverishly applying for jobs.

My boyfriend at the time and I were living in our new place—a warm, 1930s-style townhome near the Wilshire Corridor. He witnessed my anguish and tried everything to keep my spirits at a manageable level. It was then he suggested I start writing about beer.

I thought it was a funny idea at first—and it was the first funny thing I had heard in more than a month. (Even though it was just six years ago, beer wasn’t quite the widespread and celebrated hobby it is today.) In an attempt to steer my mind toward learning something culinary and crafty, I took his advice and dove headfirst into research and blogging.

I first wanted to figure out an angle, or at least a personality, for my new blog. I started jotting down tag lines, cute sayings and titles. Nothing resonated. Nothing stuck. So I just started attending beer events and writing. I soaked it in like a sponge.

After a family call to talk about how my father’s business would be handled, I recall staring at a plaque that was awarded to him and his company. I dazed at it, motionless, for about 10 minutes as my eyes welled. He named the company Franklin Telecom after his idol, Ben Franklin. His name was Frank.

That was it. Ben Franklin also appreciated beer! I wanted to tie this extraordinary founding father into the tone of the blog, because he was my dad’s idol.

There cannot be good living where there is not good drinking,” was one of many Franklin quotes. You’ll see a spin off to this quote on TheBeerGoddess.com: “There is good living, where there is good beer.”

It was placed there not just an acknowledgement of my recently departed father, but as an appreciation of how he exuded a passion for living life to the fullest. It’s a constant reminder of how lucky I was.

This year, I’ll be celebrating six delicious, fascinating, entertaining and humbling years in the world of craft beer. Beer is an integral part of the lives of many communities. Hundreds of breweries use local foods and spices that are indigenous to their areas. Craft beer tells a story of the land, of the area and of the brewers.

I’ve met numerous culinary, creative and passionate people along the way, from brewers and bloggers to the folks marketing the beer—and, of course, the craft-beer consumers themselves.

It’s not about drinking more (a concern I think my mother had early on—now she’s one of my biggest fans). It’s about drinking well. It’s about creating something from the earth. It’s about feeding our economy, one small business at a time. It’s about the people. It’s about giving U.S. consumers more choice.

I choose beer with innovation, style, integrity, quality and character. I advocate and celebrate what’s become known as the “craft beer revolution.”

Ben Franklin also once said, “Either write something worth reading, or do something worth writing.”

Join me as I celebrate The Beer Goddess’ 6 Pack Sixth Anniversary, starting at 7 p.m., Saturday, June 21, at Schmidy’s Tavern, 72286 Highway 111, in Palm Desert. We’ll feature a special collaborative brew between Coachella Valley Brewing Co. and me; there will also be live music and all sorts of fun.

Why haven’t you heard of any of the anniversaries until now? I haven’t celebrated the past years. I was too busy trying to write something worth reading.

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