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22 Aug 2019

An Avenue for Artists: Avenida Music Gets Set to Open a Center for All Things Music in Downtown Indio

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Avenida Music. Avenida Music. Briana Broyles

Avenida Music is the reigning Best Local Band per the Independent’s Best of Coachella Valley readers’ poll—and with good reason.

Not only is Avenida Music one of the top cover bands in the valley, known for putting exciting new twists on tunes we all know and love, with hundreds of songs ready to go at any given moment; the band members are setting their sights on something bigger: For the past few months, Josiah Gonzalez, Samuel Gonzalez, Vince Gonzalez and Sean Poe have been hard at work transforming a vacant space in the heart of downtown Indio into an oasis for artists.

“This is our headquarters,” said Josiah during a recent interview with him and his brother Samuel. “This is going to be a combination of office space, rehearsal space and lessons (space). We’re going to be renting out rehearsal space to other bands and acts, (and offering) lessons for every instrument in order to be able to pay for the location,” located at 82713 Miles Ave.

“We want it to eventually be a space for showcases of the music and art in our community. A big part of that is developing programs and events that highlight the artistic community of the valley. We’re sticking to making it all-ages, so that everyone can show up. It’s not going to be a bar; it’s going to be a place dedicated to music and the arts for everyone to access. Along with having bands play here, we’re going to activate the location for educational events, such as teaching creatives how to take their art and turn it into a business. We’ve been meeting with people within the city government in order to make that happen, so the city can help the artistic community have a voice and find a place for their skills.”

Samuel added: “It’s been cool seeing it all come together, much quicker than we expected. This definitely isn't something that came about by accident; we’ve wanted to have our own space for a while, a place where we’re able to provide more opportunities to people of the valley. We want to create an environment that is positive and that fosters people instead of looking down on them. That’s what’s big for us. We want this place to be as supportive as possible, so that people can take what they want to do and turn it into a living.”

I’ve witnessed nothing but sheer generosity and selflessness from the Avenida Music guys—and these character traits are influencing the new space in amazing ways.

“We’re working right now on a couple of partnerships with nonprofits—the AMP (Academy of Musical Performance) program as well as Desert Arc,” Josiah said. “With Desert Arc, we are working to bring in people with developmental disabilities, and they’ll be able to partner up with local musicians to do music lessons. We’re going to be donating the space for them to use, and helping them find funding to employ musicians—who wouldn’t otherwise be playing during the day—to come and teach. We’re also going to be putting a ramp on the stage, to allow people with disabilities to be able to perform. We hope to be able to partner with more nonprofits in the future.”

Few local bands have ambitions as large as this one, but Avenida Music is not your average local band. I was curious how this determination developed.

“The dream has always been to get out of our parents’ garage,” Josiah explained with a laugh. “The vision wasn’t anything beyond just needing a practice room, though. As we started to build out our business plans, and plans for the future, the vision developed into what it is today. We thought of ways that we can use our space to help develop the community and build the infrastructure that helps other musicians build a career and have a place in a welcoming community.”

Of course, the members of Avenida Music are already looking ahead to the next phase of development for the new space.

“Our next step will be putting a recording studio in here,” Josiah said. “We want it to be capable of doing live recording sessions with both audio and video. We’re already looking toward the future, and are looking at ways to develop cost-effective music production that will be accessible to people in the Coachella Valley. We’re working toward what essentially will be a ‘music incubator.’ We want to help out with every facet of someone’s career—bringing them in, recording them, producing the music, helping with merchandise, and helping with booking and management. We need space for all of that, and our reach will evolve as opportunities arise.”

While the exact date for the opening of the Little Street Studio had not yet been finalized as of this writing, it’s coming soon.

“We’re looking to be launching in mid-September,” Josiah said. “We’re going to be partnering with the Greater Coachella Valley Chamber of Commerce to have a big ribbon-cutting grand-opening event where people can see what will be available to them here. I’m on the board for the Indio (branch of the Greater Coachella Valley) Chamber, and we’ve had a lot of support from the city. We want to be up and running fully in October; we’re going to be partnering with the city for a couple of events. Opportunities are going to show up as we continue to do what we’ve set out a vision for.

“If people have any ideas … we’re open to talking to people about how we can be a resource or point others in the right direction. We want to start that conversation, building a network of advocacy starts when people come together.”

For more information, visit facebook.com/littlestreetmusic or www.littlestreetmusic.com.

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