CVIndependent

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Last updateTue, 18 Sep 2018 1pm

Kevin Fitzgerald

The annual Palm Springs International Film Festival’s Awards Gala provides a cadre of A-list film actors and directors with oddly titled awards for their trophy cases—along with a low-stress, fun night in Palm Springs, the “home away from L.A.” for many celebrities.

This year’s honorees at the Saturday, Jan. 2, gala at the Palm Springs Convention Center included Steve Carell, Christian Bale, Matt Damon, Johnny Depp, Bryan Cranston, Michael Fassbender, Cate Blanchett, Brie Larson, Saoirse Ronan, Alicia Vikander, Rooney Mara and Tom McCarthy.

The 11-day festival proudly presents a broad gamut of films within nearly every genre, produced both here and abroad; some of these films receive little or no viewership in the commercial marketplace otherwise. In contrast, the celebrity cast of honorees and presenters—Michael Keaton, Helen Mirren, Kate Winslet and Ridley Scott were among the latter this year—as usual included a host of attention-grabbing nominees for the rapidly approaching major award season in Los Angeles. This proven strategy creates fund-raising fodder for the mix of industry players and local philanthropists who pay to get inside the Convention Center event. This year, more than $2 million was raised to support the year-round community service and film appreciation activities of the Palm Springs International Film Society, organizers said.

However, for me, the night proved to be a bust. While larger national media sources received prime space on the red carpet, the stars—most of whom were accompanied by a phalanx of PR representatives—were quickly whisked past those of us at the very end of the carpet where media outlets not offering national outreach were banished. (As for photos … the Independent was denied a photo credential, period … hence the mediocre smart-phone pics below.)

Special recognition was earned by Mr. Depp, who took time to amble at a leisurely pace, offering smiles and a couple of mumbled responses to urgently proffered inquiries.

In summation, I offer, for your enjoyment, a few freeze-frame stills and a brief video I shot to prove that I did, in fact, cover the event.

Enjoy. 

As the calendar turns from 2015 to 2016, Gov. Jerry Brown and his Sacramento conservation team are pleased with the results of California’s statewide drought-emergency restrictions.

However, they’re not happy with the efforts of Coachella Valley’s largest water agencies—despite significant cuts in local water usage.

“Californians have reduced water use by 27.1 percent in the five months since emergency conservation regulations took effect in June,” wrote Felicia Marcus, chair of the State Water Resources Control Board (SWRCB), in her Dec. 1 monthly press release. “In October, when outdoor water use—and the opportunity for significant savings—typically drops off from the hot summer months, the statewide conservation rate was 22.2 percent, down from 26.4 percent in September. Adding to the challenge, October brought temperatures that were well above normal for most of the state. Nonetheless, average statewide water use declined from 97 gallons per person per day in September to 87 in October.”

Meanwhile, representatives of the Coachella Valley’s two major water agencies expressed pride over their customers’ conservation achievements—and frustration with SWRCB delays in addressing multiple requests for reductions in their state-high 36 percent reduction targets, and the lack of transparency in the state’s process to levy onerous fines against them.

“I think our customers have done a really good job,” said Heather Engel, the director of communication and conservation for the Coachella Valley Water District (CVWD), which provides water to most of the eastern valley. “We’re averaging 27 percent savings over 2013, and honestly, that’s pretty impressive. But—and unfortunately, there is a ‘but’—that 27 percent is not enough to make the state happy.

“We were fined $61,000 by the state, because they don’t think our customers are doing enough. It was very disappointing to receive that fine, because I think we’re doing a good job. But we’ve got to move on.”

How often may fines be levied? “They haven’t made that clear. In fact, when they released the October numbers at the beginning of this month, they did not announce any new fines. I don’t think anyone knows when to expect another announcement of fines.”

On the western end of the valley, Ashley Hudgens, the Desert Water Agency (DWA) public information officer, expressed concern over the CVWD fine and a similar fine levied against the Indio Water Authority (IWA). So far, the DWA has avoided a penalty.

“The hard thing about this is that the state’s action here is kind of arbitrary,” Hudgens said. “If you look at Indio, and you look at CVWD, there are very different circumstances there. Each of them had very different levels of contact with the state before the fine, and there wasn’t a real pattern (of which agencies the state fined). We crunched the numbers a dozen ways: Was it suppliers who missed their targets by volume, or was it those who missed by gallons per capita, or was it those who missed their target by percentage? There was no rhyme or reason necessarily to link the people the state chose to fine in any of the calculations that we did. So we don’t know if we’re in peril of a fine.”

Repeated attempts to contact Brian Macy, general manager of the IWA, for comment were unsuccessful.

Hudgens reiterated the DWA’s disagreement with the 36 percent reduction target assigned to the agency.

“The 36 percent target in our minds is arbitrary, and it’s disproportionate to the circumstances here (high average temperature and lack of rainfall) and our (existing) water supply,” she said.

Hudgens also praised her agency’s customer base for achieving a cumulative savings through October of 29.2 percent—above the state average, but below the state’s mandate to the DWA.

“I’m incredibly proud of our customers for doing that, but there is still more to do,” she said. “Everybody needs to do their part. I think the city of Palm Springs has set an incredible example. They’ve done a really good job of conserving—and since they’re our biggest customer, that’s been huge for us.”

In response to the state fine, the CVWD implemented heightened restrictions as of Dec. 1. All residential and commercial customers are now prohibited from any outdoor irrigation on Mondays and Thursdays. Also, penalty fees for exceeding water-usage allotments have increased close to 100 percent.

“In the cooler months that we’re entering now, your landscaping doesn’t need water seven days a week,” Engel said. “The plan is for people who don’t normally cut back to do so for these two out of seven days. If they do, then they are reducing their water use by about 28 percent. If we have a large segment of customers who do that, it could have a significant impact on our overall savings. We don’t know for sure if that will generate enough savings to allow us to reach our 36 percent target, but we’ll see what the results are.”

We’ve all heard forecasts predicting heavy precipitation due to a strong El Nino condition in the Pacific Ocean. Could that break the drought and relieve the pressure on valley residents to limit every drop of water they use?

“We’re waiting to see what happens and how it impacts our reality,” CVWD’s Engel said. “If the state gets a lot of rain, and if the lakes get full, and there’s snow in the Sierras, then the state might lift the drought emergency. But it would require a lot of rain and snow for that to happen.”

They’re also in wait-and-see mode at the DWA.

“We are trying to be cautiously optimistic and remind people that even if we do have a wet winter, it’s going to take a lot to get us into a sustainable level in terms of the state’s aquifers,” Hudgens said.

Speaking of sustainable levels: How are the two largest valley agencies coping with the revenue shortfalls caused by the reduction in water usage by their customers?

“We are still experiencing a large drop in revenue because of the conservation, and it is mostly being made up with penalties revenue each month,” the CVWD’s Engel said. “So that has allowed us to only dip into our reserves a little bit each month. As a result, we’re in really good shape financially, because we have those healthy reserves.”

But at the DWA, there are no penalty fees, nor is there a tiered rate structure as part of a conservation strategy.

“We are in a revenue shortfall situation,” Hudgens said. “Before this year began, we adjusted the budget downward since we assumed this is where we would be—so we’re coping with it. We are going to have to look at rates, and I think that’s on everyone’s mind out here. I think all the local water agencies are going to be looking at rates. I would guess probably sometime in 2016 we will see a rate study. Of course, that’s up to our board of directors.”

I moved to the Coachella Valley some four years ago from Los Angeles, where I had worked in the media and entertainment industries for roughly 30 years. “Jaded” was my middle name.

Not long after my wife, Linda, and I took up residence in Palm Desert, we were invited to a "desert drink the night away" party where I first met Mike Taylor. He regaled all listeners with stories of his “salad days,” as he would say, bartending for many of the celebrities who roamed the Palm Springs-to-Rancho Mirage range back in the ’70s and ’80s.

To say that Mike is “an original” would be an understatement—and his storytelling skills have been honed to a glistening point over his years behind the bar.

In this video, longtime area bartender to the stars Mike Taylor recants some of his favorite tales of serving drinks to, and hanging around with, Ol' Blue Eyes himself. Saturday, Dec. 12, marked Frank Sinatra's 100th birthday, so kick-back, watch and enjoy just a few of Mike Taylor's funny moments with Sinatra and friends, and brace yourself for some heavy duty celebrity name-dropping in this four-minute ode to Mr. Sinatra.

At the recent 2015 Coachella Valley Economic Summit, hosted by the Coachella Valley Economic Partnership (CVEP), roughly 700 representatives of the valley’s elite businesses and employers listened to rosy reports about the current national, state and local economy.

According to presenter Michael McDonald, of Market Watch LLC, job growth in the valley in 2015 was at its highest level since 2005. Employment in the leisure, hospitality and health care sectors is at 15-year highs, while hiring in the professional/business services sector is higher than it has been since 2008. Median home prices have rebounded to match prices in early 2008, when they began the free-fall precipitated by the widespread economic downturn.

It was a good day for CVEP, founded in 1994 “to promote a diversified, year-round economy by facilitating programs that stimulate job creation in key industries through business attraction, retention and expansion, and unite business and education leaders to create well-trained and educated future workforce.” CVEP published its first Economic Blueprint, described as “an ambitious, forward-thinking, market-based strategy to advance the region through the downturn (of 2009-11) and position it for long-term growth and prosperity,” back in 2009.

“The Coachella Valley is kind of an oasis that’s friendly to business (in a way) that you don’t get in other parts of our state,” CVEP’s director of marketing, Steven Biller, told the Independent in a recent interview. “CVEP can do things as a group and as a region that the cities can’t do individually, because they don’t have the budgets or our negotiating leverage.

“The cities expect us to bring them business and create jobs. That’s how we’re judged. And we’re trying to get the valley workforce built up to be able to take those jobs.”

CVEP has adopted a three-pronged approach to achieve these goals: Workforce Excellence, an effort to improve the local workforce through advanced educational and career opportunity; the Small Business Development Center (SBDC), which assists startup and established businesses with financial planning, capital, marketing, sales, human resources, technology and more; and the iHub, which launches businesses and hopefully creates local high-paying jobs.

CVEP officials claim these efforts are paying off. At the SBDC, since 2010, more than 355 jobs have been created, with 223 jobs retained and more than $25 million in loans and equity generated. At the iHub, more than 30 companies have received assistance, resulting in 100-plus new full-time jobs. Through the Workforce Excellence program, 136 business organizations have engaged with the valley high schools to impact career and college aspirations of 3,331 students—while providing 2,152 scholarships.

“We have a low college-attendance rate here in Coachella Valley, and CVEP is fighting that,” Biller said. “We give out between 300 and 325 college scholarships a year to kids going to community college and university. They all have to be seniors, and they have to demonstrate financial need. Right now, most people who apply and qualify are getting the scholarships, because we tend to have more scholarships available than we have kids applying for them. That’s a big story: There’s so much money being left on the table, it’s crazy.”

The average value of the available scholarships is $2,500 per semester to a student attending community college, and $5,000 per semester to a public university student.

While the local economy is doing well, however, not all is well in CVEP’s world. Back in 2009, five-year funding agreements were reached between CVEP and Coachella Valley’s nine independent municipalities. Several of the cities have since reduced their funding commitment to CVEP—or eliminated it completely. Coachella, La Quinta, Indian Wells and Desert Hot Springs discontinued the funding, while Cathedral City ceased specific support of the iHub program, but continues its $25,000 annual contribution to CVEP overall.

Representatives of Indian Wells, Coachella and Cathedral City expressed a recurring theme: City budget shortfalls forced the funding curtailments.

Indian Wells City Manager Wade McKinney told the Independent: “The city’s economic position has been significantly affected by the recession and by the loss of redevelopment, and so our support to many Coachella Valley organizations was eliminated. We created a community grant program with a fixed funding level of about $250,000, which increases consistent with city annual revenue increases.”

Would CVEP would be eligible to receive any of that available funding? “I believe they are eligible; you just have to be a non-profit, but I don’t believe they’ve applied to us for any grants,” McKinney said. “It’s certainly very competitive, and we receive lots of applications.”

CVEP’s Biller had a different take: “Indian Wells can find the money, but they just don’t want to,” he said. “Now they should, because what about all the people working in their resorts? Do they want good hospitality and hotel and restaurant work staff?”

Coachella City Councilmember V. Manuel Perez explained: “What caused us to make the unfortunate decision to opt out of CVEP for 2016 was the need for budget cuts. We had to cut our fire and police budgets, so we felt compelled to make cuts in other areas as well. Unfortunately, CVEP was one of those.”

Biller perceived a somewhat different cause for the Coachella City Council decision: “In the cases of La Quinta and Coachella, which just dropped their funding support, they’re more interested in retail business development, and we are not a retail organization except, through the SBDC. So those two cities are going to take the $10,000 each that they were giving to CVEP annually and make their own strategic choice to create a new entity they call the East Valley Coalition, and do their own retail outreach. The East Valley Coalition happens to be based in CVEP’s Indio office. So, although it sounds antagonistic, it’s not. These cities need to put their dollars where they think they’re going to get the most impact.”

Biller said he hoped cities would see the light and begin funding CVEP again at some point.

“Hopefully, in the future, people will understand that they should be part of a regional strategy, because a rising tide lifts all boats,” Biller said. “We’re not going to stop providing scholarships to the kids in Coachella and La Quinta. We’re not going to stop serving businesses that come to us. We’re not going to stop anything. That would be crazy, because it goes against everything that CVEP is about.”

Coachella’s Perez agreed with Biller. “This new East Valley Coalition’s main focus will be economic development in the eastern Coachella Valley, which is one of the priorities of the new Coachella City Council,” Perez said. “But we want outcomes that we can measure for success. It is my hope and the hope of the city that, after this year, we go back to CVEP. This is not a long-term decision.”

It’s been a turbulent couple of months for the Cathedral City Public Arts Commission.

The way interviews were done for potential commission members raised eyebrows. The fact that almost all of the newly seated commissioners live in the same area caused concerns. Then the commission made a major change in direction, with new commissioners pushing an aggressive slate of programs and projects that they say will bring increased artistic opportunity and expression into the daily lives of Cathedral City residents.

“You know, frankly I was rather surprised at how it all went,” returning commissioner and new co-chair Alan Carvalho said regarding the interview process. “When I was interviewed before being selected last year, it was in a closed City Council session. This time, it was done in the open, and I don’t think that they were ready for so many people to be applying.

“One of the focuses of the City Council, from what I understood, was that they were looking to give new people an opportunity to contribute to the city. Also, I know that the mayor (Stan Henry) was concerned that we keep at least one person on each of the commissions who was a veteran.”

Another factor that could have influenced this year’s selections stemmed from the ability of the City Council to appoint commissioners who lived outside of Cathedral City. That policy did not make sense to newly appointed commissioner and co-chair Simeon Den.

“I felt, ‘You guys couldn’t find enough people in Cathedral City who would volunteer their time and want to be there on the commission?’” he said. “We got the council to make a commitment that first, we should try to get Cathedral City residents on to the Public Arts Commission.”

Some people have groused about concerns that a vast majority of current commissioners live in the Cathedral Cove area of the city, a fact confirmed by Chris Parman, communications/events manager of Cathedral City, “Of the five commissioners newly appointed, four of the five candidates live in the Cathedral City Cove neighborhood. Please note that Public Arts Commission candidates are not chosen based on where they live in the city.”

To some, it is curious to note that Jim Cox, then the commission chairperson, was recommended for re-appointment to the commission after the interviews on June 6; however, when the June 10 City Council meeting took place, Cox, who is a Cove resident, was not re-appointed, while commissioner Pam Price, who lives further north in the city, was reappointed.

As far as the new co-chairpersons were concerned, the appointments came down not to geography, but the strategic direction the Public Arts Commission would take.

“The group of commissioners prior to us had a different mindset about how they thought the Public Arts Commission should be,” stated Den. “You know how there’s a group of people who consider themselves to be the experts, and kind of top-down want to dictate what should be considered good art and what should be bad art. When you’re working in the government and for the community, the approach and the philosophy needs to be different. You shouldn’t go from the top down; you go from the bottom up.”

Carvalho expanded on that theme.

“With the previous commission I was a member of, there were very few opportunities for people to feel they could come as the public and just be part of our meeting,” he said. “So I really wanted to make sure that those citizens who applied for commissioner positions and didn’t get seats felt that their contribution was wanted and needed.”

Now that the new Cathedral City Public Arts Commission has been seated, Den and Carvalho are painting a picture of a community-service-driven, geographically agnostic agenda. They passionately described plans they say will deliver real value to local citizens looking for support in their artistic endeavors, recognition of their cultural heritage, and the opportunity to experience good art in their neighborhoods.

“This commission would like to continue what was started last year and bring a sculpture that honors the Agua Caliente tribe to the corner of Landau and Ramon, where the city has built a platform for the use of Public Arts,” Carvalho stated. “The Ramon Road project was partially funded by the tribe.”

Den emphasized several efforts. “Alan Carvalho and I are doing a murals project throughout the city, and particularly in the north end, over by Vista Chino and Ramon. We’re considering local artists, and particularly Latino artists, who could create murals that would add to the cultural identity and enable young people to become part of the process. There are kids who I’ve met who grew up here and went to Cathedral City High School. I’ve contacted two of them, and one who’s been doing a murals project in Oakland and grew up here on E Street is going to paint a mural for us.”

Also high on Den’s list is the “Art Block” project, an ambitious proposal to reclaim the Boneyard property at 36600 Cathedral Canyon Drive from the city for use as a workshop and learning center.

As for high-profile events, the commission is sponsoring an exhibition at City Hall of work by well-known painter and part-time Cathedral City resident Ilona Von Ronay. Also, the Taste of Jalisco Festival is slated for downtown Cathedral City on Friday and Saturday, Nov. 13 and 14; it will feature a screening of the documentary Lalo Guerrero: The Original Chicano, musical and dance performances, a parade, food stands and a kids’ zone.

“Cathedral City has been known as the ugly stepsister of the desert cities, and we always think of it as the Cinderella, because we love it here,” Den said. “We do have such a rich history that we want to bring forward again.”

On July 30, the State Water Resources Control Board issued a press release highlighting the quick success of statewide water-conservation efforts.

“With record-breaking heat throughout much of the state in June, Californians continued to conserve water, reducing water use by 27.3 percent and exceeding Governor Edmund G. Brown Jr.’s 25 percent mandate in the first month that the new emergency conservation regulation was in effect,” the release said.

However, most of the Coachella Valley’s water agencies didn’t conserve as much water as the state wanted.

Among Coachella Valley’s five water districts, the Mission Springs Water District had the least success in June, reporting only a 10 percent decline in usage—missing its 28 percent target by 18.4 percent. The Coachella Valley Water District (CVWD) reported a 21 percent decrease in usage—but missed the state’s huge, harsh 36 percent target reduction by 15 percent.

A bit more conservation success was realized by the Indio Water Authority; the agency reported a 26 percent usage decline, but that still fell 5.6 percent short of the targeted 32 percent. The Coachella Water Authority reported a 20 percent decline, 4 percent below the 24 percent target.

By far, the best local June conservation results came from the Desert Water Agency, which exceeded its 36 percent target with a 40 percent decline in usage.

Representatives of the agencies put a positive spin on the numbers.

“We were pretty satisfied with our June number of 21 percent,” said Heather Engel, the Coachella Valley Water District’s director of communications and conservation, “although the state water board criticized us because it was 15 percent away from our goal number of 36 percent. We got some feedback from the state that we might have to do something differently, but we felt that 21 percent was pretty impressive for summer in the Coachella Valley.”

Even more impressive are the CVWD’s July numbers: The district saw a 41 percent decrease, when compared to the same month two years ago. However, the Desert Water Authority’s reduction fell from 40 percent in June to 30 percent in July.

As of our press deadline, July reports were unavailable for the Indio Water Authority, the Coachella Water Authority and the Mission Springs Water District.

Katie Ruark, the DWA public information officer, said her agency wasn’t sure why the 40 percent reduction in June slipped to 30 percent in July.

“We haven’t been able to determine any factual evidence to demonstrate what made the difference between the conservation results in June and July of this year, since it’s only been two days since we reported that information,” she explained. “But we will continue to implement our restrictions and conservation programs to keep the momentum going.”

Ruark did offer some preliminary theories on the difference between the two months: “July was a hotter month in terms of temperatures than June, so that could have been a factor in increased use. Also, it occurs to me that we should look at an increase in tourism rates throughout July, because that could impact the level of usage as well.”

Over at the CVWD, the marked improvement in conservation results obviously pleased Engel. She credited the agency’s public outreach, education programs and rebate programs. “We’ve had this jump in July, and I think that can primarily be attributed to not only the ongoing efforts just mentioned, but that’s when the drought penalties went into effect. That was an additional financial incentive for people to cut back their water use.”

However, the water agencies now find themselves in a curious quandary: As their conservation successes increase, they’re bringing in less money. Does this forebode a rate increase for water customers?

“In July alone, our regular billed water consumption revenue was down by more than $2 million, but we received $1.9 million in new penalty revenue,” CVWD’s Engel said. “We’re hoping to use some of that (penalty) money to further fund our conservation programs, like the turf-buyback program, but I’m not sure if that’s the way it will work, honestly, because our overall revenue is down due to the conservation of water. That penalty funding may be needed to recoup some of that lost revenue.”

Ruark said the Palm Springs-area Desert Water Agency readied itself for the loss in income.

“The DWA, in the preparation of the 2015-2016 fiscal year budget … did prepare for a revenue hit that we knew would result from decreased water use,” she said. “We compensated for that by projecting a $10 million hit, and we deferred capital-improvement projects, and we’ll be taking some money out of our operating reserves to fill that gap. In 2016, we were already scheduled to be doing a rate study, so we’ll be taking a really hard look at both our costs and our rates to determine if our customer rates do need to be adjusted.”

At the east end of the valley, the CVWD’s Engel described the challenge this way. “We do have reserve funds that are specifically designated for use as a rate-stabilization resource. So, when and if we do have a large drop in revenue, we can rely on those funds to be a short term solution. As a result, we are not seriously concerned about the near future.”

There will be no relief forthcoming from the State Water Resources Control Board, which declined to accept appeals and population-data submissions by the DWA and CVWD, which felt the absence of seasonal residents in population statistics skewed the agencies’ per-capita water usage—and resulted in the harsh decrease mandates from the state.

“We did submit our data to them in a memo with backup documentation of our methods,” Ruark said. “They would not accept our conclusions because they felt that we should only include seasonal residents in our winter months’ usage calculations. We explained that those homes are still using water even when the residents themselves are absent, because most of the water usage is on landscaping needs outdoors, and continue regardless. But they declined to accept that premise.”

The Coachella Valley Unified School District is doing its best to keep the East Valley connected.

The district—which encompasses 21 schools at the eastern end of the valley from Indio to the Salton Sea—recently announced that the school board had approved the installation of wireless Internet routers on all 100 buses in the district’s fleet. The decision came after a successful pilot program, which began eight months before, with the implementation of Wi-Fi connectivity on three buses.

Also approved was the installation of solar panels on 10 buses in order to extend the routers’ battery life so they can become mobile wireless “hotspots” that will be parked overnight in communities where no wireless access currently exists.

Superintendent Dr. Darryl Adams sees this strategy as part of the core service the school district must provide to its students.

“You know every school district eventually is going to have to ensure that students have (continuous Internet) access,” Dr. Adams said.

This innovative program grew out of brainstorming sessions involving Dr. Adams and his administrative team.

“We have a great team working to ensure that our students have Internet access,” Dr. Adams said. “One of the things that I thought of was that we have all these buses, so why can’t we put a router on a bus? That would allow us to park the buses overnight in communities where there was no access. Also, students would be able to connect on the way to school, while on field trips or going to athletic events. So, sometimes when I come up with these crazy ideas, the team will look at you and say, ‘There, he’s lost it again.’ But this time, they said, ‘No. Let’s listen to this. Let’s see if we can do it.’ And, as it turned out, we could actually do it.”

The total first-year cost of the initiative is projected to be $232,065. That includes all hardware, software, installation and connectivity charges. The funding will come solely from the CVUSD budget.

How did the administrative team demonstrate the pilot program’s success to the board? “Because the tech is so new, and the transition into it is new, there’s not a lot of quantifiable data available,” Adams said. “But we looked at the qualitative data through satisfaction surveys and talking to students, and talking to parents, and we got a lot of positives.

“Students have been coming over to the district offices and sitting in the parking lot to connect, or they were going to their school sites and sitting out there to connect. So we knew there had to be a better way.”

A significant part of that “better way” is the mobile-hotspot feature of this program. CVUSD director of technology Michelle Murphy saw the demand very clearly.

“We visited trailer parks and talked to residents, and we found the need to be even greater than we thought,” Murphy said. “They had tried other services that had promised them low fees for connectivity, and they didn’t receive the service that they’d been promised.”

She anticipates that all of the buses will be Wi-Fi operational by Christmas break of 2015.

The new mobile Wi-Fi access is the latest development in the student-connectivity effort that began with the passing of Measure X in CVUSD territory back in 2012. With 67 percent of voters approving, that bond earmarked $42 million to be made available to the school district in segments. The first phase of the program began in 2013 and utilized $20 million to build Wi-Fi connectivity into each school campus, and purchase an iPad for every one of the approximately 19,000 students in the district.

“We plan to refresh (our students’ iPads) every two years to keep up with the changes in technology,” stated Dr. Adams. “We’ll probably use about $5 million for that refreshing program, and that leaves us $15 million. So, we should get to 2021-2022 with this money. And we’re hoping that federal and state governments by that time will give the school districts that money—just like they used to give us textbook money, we’re hoping that they’ll be giving us tech money now to ensure that our students remain connected. Because if they’re not, then the U.S. will be at a disadvantage, since other countries are doing this already.”

The board of directors of the Coachella Valley Water District—the agency that provides water to much of the east end of the Coachella Valley—met on Tuesday, May 12, to issue a final set of emergency water usage restrictions.

When it was all over, CVWD customers were facing a much less onerous set of restrictions than residents elsewhere in the valley.

After more than an hour of public comments from an audience of roughly 120 residents and business owners, the CVWD issued mandates including:

  • The watering of outdoor landscapes within 48 hours of measurable rainfall is prohibited.
  • The irrigation of ornamental turf on public street medians is no longer allowed.
  • The use of water in decorative fountains is prohibited unless there is a recirculation system.
  • Restaurants must serve water only on request.
  • Runoff flows from outdoor watering are now a no-no.

However, the CVWD did not follow the lead of the west-side Desert Water Agency (DWA) or the Indio Water Authority (IWA) and place mandatory restrictions on the watering of ornamental landscapes.

Rather, it was “recommended” that CVWD customers continue to water only between sunset and 10 a.m., any day, if they so choose. That’s quite a contrast to the restrictions issued by the other water agencies. The IWA limits landscape irrigation to the hours between 6 p.m., and 6 a.m., on Tuesdays, Thursdays, Saturdays and Sundays. The DWA mandated that residential customers can only water Monday, Wednesday and Friday, between 7 p.m. and 7 a.m., while commercial, industrial and institutional customers can water on alternate days—but only after they submit a plan approved by agency personnel.

Katie Ruark, the DWA’s public information officer, explained how the DWA board of directors came to the three-days-per-week, mandatory restriction.

“Math,” Ruark said. “We ran some calculations internally to see what we would have to do to reduce overall usage by 36 percent, and knowing that landscape watering accounts for the majority of water use … we knew that we had to cut down to that many days to get where we needed.”

Almost all of the CVWD board’s “restrictions” aren’t restrictions at all, but “recommended activities” in which actions are either “strongly encouraged” or “strongly discouraged.”

“I think the board decided that people need to have flexibility in determining what works best for them,” said CVWD spokeswoman Heather Engel after the meeting. “They set a goal at 36 percent below your budgeted water use amount, and you know we’re not asking every single person or customer to reduce. Some people have already done their part, and they don’t need to do any more. But for the people who are above that threshold, they are saying, ‘You do what you need to do to get your number down.’ So if that means you need to limit your watering, then fine, but maybe there’s somebody else who can get to their number without reducing their watering.”

That flexibility was not offered to DWA and IWA customers.

“Our strategy has been to achieve a community-wide reduction,” said Ruark of the DWA. “And the reason for that is that we know there are people in our community who have put in desertscapes; they’ve taken out their old washer and dryer and put in water-efficient ones; they’ve redone their irrigation systems, and they don’t have a lot of room left to save. We also know that there are people who do have a lot of room to save. So we implemented 13 water-use restrictions, and we’re essentially controlling the way you use water, and not necessarily how much you use.”

There is some hope for all valley residents: The onerous 36 percent total reduction mandated by the state may be rolled back to some lesser amount, thanks to the efforts of the DWA.

As reported previously, the DWA was the only one of the Coachella Valley’s three major water agencies that put in the time and effort to argue for the reduction of the valley’s per-capita water-usage calculation as adopted by the State Water Resources Control Board. Partly as a result of the agency’s explanation as to how the valley’s seasonal and tourist population inflates the water usage that is attributed to the smaller full-time residential community, the state board decided to allow agencies statewide to present revised estimates and supporting data on actual per-capita population totals.

“We’ve been making the comment since 2010, when we did our urban water-management plans, that it was just not accurate for us to use (federal) Census data,” Ruark said. “Other population projections have to be incorporated in this area, because our seasonal population is so significant.”

If the revised and lower per capita numbers are accepted by the State Water Board, that could lessen the target water-usage reduction total.

“This is huge for all the agencies in the Coachella Valley, and we’re very excited that we’ll be able to do that,” Engel said. “Right now, we’re trying to figure out and back up a population number which we think is more accurate. But we’re still confirming our data with as many experts as we can to make sure we can defend it.”

If the state does decrease the target from 36 percent, would usage reduction targets be moved to that lower number?

“I think we would have to go back to the board and see how they want to respond,” Engel said.

As for the DWA, “That is hard to say,” Ruark said. “Our board is open to effectiveness always, but specifically to say would they change the restrictions halfway through the game, I don’t know.”

No matter which Coachella Valley water agency provides you with the valuable natural resource, you should visit the appropriate website and study up on the restrictions from and behaviors allowed by your agency. If you hope to avoid financial repercussions, such as higher-tier rates and/or potential fines—the CVWD has had fines in place for a year now, and the DWA is looking into them—you need to be proactive in observing and managing your water usage.

“We’re not a policing agency,” Engel said. “We’re not going to go crazy with these restrictions and fines. Our goal is to educate people and to assist people.”

For more information, visit www.cvwd.org, www.dwa.org or www.indiowater.org.

Below: The Coachella Valley Water District mandated that customers can’t water within 48 hours of measurable rain. That was one of the few actual restrictions issued by the agency, which instead focused on recommendations. Photo by Kevin Fitzgerald.

On March 17, the California State Water Resources Control Board made it clear: Californians need to escalate the battle against the continuing, disastrous drought that’s plaguing our state.

Gov. Jerry Brown first held a press conference to reiterate the need for increased voluntary water conservation. Soon after, though, he went on the offensive: In an executive order issued April 1, he delivered the first list of state-mandated water-use restrictions in California’s history—mandates which will remain in effect until at least Feb. 28, 2016, although most people believe they’ll remain in effect well beyond that date.

The order means the two main water-management agencies in the Coachella Valley—the Desert Water Agency (DWA) on the west end, and the Coachella Valley Water District (CVWD) on the east end—have been charged with creating, implementing and following local water-usage-reduction programs.

The CVWD held a board meeting to solicit public input on April 14.

“I’d estimate that we had nearly 100 people there—and we don’t get any people at our meetings very often,” said Heather Engel, the agency’s director of communication and conservation. “I think the board really appreciated the outpouring from the community and the sharing in the discussion. Here’s the thing: We need to hear from them which restrictions are feasible and are going to be accepted by them.”

The CVWD’s new strategies and restrictions will be announced at the board meeting on Tuesday, April 28.

Over at the DWA, on Tuesday, April 21, the board of directors held a public meeting—and an estimated 200-plus citizens packed into the small meeting room, overflowing into the lobby. The size of the crowd required that Katie Ruark, the DWA public information officer, deliver her multimedia presentation on water-conservation efforts twice—first in the meeting room, and then to the disgruntled citizens forced to stand outside the meeting room’s doors.

While the CVWD put two weeks between the public-input meeting and an announcement of new restrictions, the DWA issued revised policies just hours after public input was received on April 21. Given that tight turnaround, it’s difficult to understand how the public comments could have influenced the final policy announcement.

The DWA restrictions, which took effect immediately, declare that “the following uses of water are now prohibited (or continue to be prohibited): washing of hardscapes; running water to wash vehicles (buckets and stop nozzles on hoses are permitted); (and) the use of potable water in fountains or other decorative water features (unless necessary for aquatic pets).”

The decree continues, “Irrigation restrictions include: using potable water outside of newly constructed homes and buildings that is not delivered by drip or micro-spray systems; outdoor residential irrigation shall be restricted to Mondays, Wednesdays and Fridays, after 7 p.m. and before 7 a.m.; a commercial, industrial or institutional customer may implement an alternative water use reduction plan that achieves reductions in water use equivalent to those expected from the restrictions prescribed herein, if approved …; runoff such that water flows onto adjacent property, non-irrigated areas, private and public walkways, roadways, parking lots, or structures is prohibited; irrigating up to 48 hours after measurable rainfall is prohibited; the use of potable water to irrigate turf within street medians, and turf within the dedicated right of way on either side of a public street, is prohibited.”

The restrictions end with: “Additional restrictions for hotels and restaurants include: Restaurants may provide water to customers only upon request; (and) operators of hotels and motels shall provide guests with the option of choosing not to have towels and linens laundered daily.”

The DWA also asked customers to refrain from emptying and refilling swimming pools from June 1 through Oct. 31, unless absolutely necessary.

Per State Water Resources Control Board policy, no restrictions are being placed on the agricultural industry. In CVWD territory, agriculture accounts for 50 percent of total water usage, as compared to 17 percent by golf courses, and 33 percent for domestic use—public and private, commercial and residential.

Both of the valley’s agencies have been told to reduce their customers’ total usage by 36 percent as computed against 2013 usage numbers. By comparison, some water districts in the state have been asked to reduce usage by as little as 6 to 10 percent. The percentage target for each district was based on per-capita usage numbers, so this high target for valley residents was predicated on consistently high per-capita average-usage totals.

In a letter to the State Water Resources Control Board by DWA general manager David Luker, he blamed seasonal residents for much of the high water usage.

“During the warmer season, approximately 30 percent of water bills are sent out of the state of California,” Luker wrote. “Seasonal residents have homes that use water whether they are here or not, but they are not counted as population. The water use of seasonal residents is placed on the backs of year-round residents, as seasonal residents are not included in population data.”

Unlike the DWA, the CVWD declined to make a comment to the SWRCB.

“A 36 percent reduction is not going to be easy as a whole water district,” said Engel. “We still think that the state’s per-capita number for us is not a fair representation, but we have decided that, no, we’re not going to push back. We’ve decided that if the state wants us to reduce by 36 percent, then we’re going to do what we can to reduce by 36 percent.”

At the DWA’s public meeting, numerous community speakers urged the board to adopt and implement a tiered-billing policy soon—even though a state appeals court had just ruled that a four-tiered pricing plan adopted by San Juan Capistrano was in violation of Proposition 218, a 1996 initiative passed by voters that prohibits government agencies from charging more for services than their actual cost.

However, the CVWD, which has had a tiered-billing system since 2009, is confident the agency’s system could withstand any legal challenge.

“We don’t think it will have an effect,” Engel said about the ruling. “Our understanding is that the court’s problem was not with budget-based tiered rates in general, but with rate structures that arbitrarily set the pricing. Our rate structure is based on our cost to provide service.”

The newly named 2015 ANA Inspiration—the first LPGA major tournament of the year—delivered challenges, frustration, exhilaration, relief, celebration and, yes, inspiration to the players who came to the Mission Hills Country Club over the last week.

For the winner, Brittany Lincicome of Florida, the final day of play brought her plenty of exhilaration and celebration after she persevered through sporadic wind storms, the challenging Mission Hills Country Club layout and the determined play of runner-up Stacy Lewis.

Lincicome, who had spent most of the tournament a few shots behind the leaders, exploded into a tie for the lead at the end of her final round with an eagle on the par-5 18th hole. It was repeat of the extraordinary display she put on in 2009, when she won her first Dinah Shore championship. Playing right in front of the leading pair, her score of 69 put the pressure squarely on Lewis. With a makeable birdie putt to claim the title outright, Lewis rolled her ball past the cup, setting up what became a three-hole mini-marathon playoff between these tour friends as darkness threatened to bring its own halt to the proceedings for the day.

Finally, on the third hole, Lewis faltered, and Lincicome closed out her win with a par.

“I mean, to make eagle on any hole is pretty incredible, and then to do it on Sunday at a major, at this major where I did it in 2009, it’s really surreal,” Lincicome said.

Lewis was congenial in defeat.

“We’re good friends,” Lewis told the media afterward. “I don’t think she’s won in a while, so it’s a great win for her. … If anything, I like seeing three American flags at the top of the leaderboard.”

Fellow American Morgan Pressel finished third.

As for pure inspiration: The low amateur for the week was California’s own Haley Moore, who won her spot with a victory last Monday in the Champions Junior Challenge on the Mission Hills Arnold Palmer course.

“When (tournament director) Gabe Codding asked me a week ago how I hope to be inspired, I’m like, ‘I really want to qualify,’” she said. “This whole past week, I’ve just been inspired by being here. The other amateurs are really good, and I was surprised to be the low amateur.”

Moore’s caddy for the four days of the ANA Inspiration competition was Lisa Stanley of Rancho Mirage, the 2012 Mission Hills Country Club women’s champion, as well as a fan.

“I volunteered to caddy for her. It was the first time I ever caddied, and it was awesome,” Stanley said. “It gave me goosebumps. It was super-fun.”

Stanley offered some personal observations about Moore, an aspiring tour pro. “Haley’s a good listener, and yet she makes her own decisions. We worked well together, and it was a very special experience for me.”

What was Moore’s most memorable moment of ANA Inspiration, other than some of the shots she played? “It was probably at the end of this final round as I was walking down along the grandstand to the bridge. Every one was so happy for me. If I’m here next year, they’ll know exactly who I am.”

Scroll down to see a photo gallery from the tournament.