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29 Jun 2016

Know Your Neighbors: Meet Tizoc DeAztlan, a Coachella Valley Native Who Is Working to Open Minds—and Create Opportunities

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Tizoc DeAztlan: “Young people need to feel empowered that whatever their skill set is, there’s a local market for it.” Tizoc DeAztlan: “Young people need to feel empowered that whatever their skill set is, there’s a local market for it.”

Born in the Coachella Valley toward the end of the Generation X demographic, Tizoc DeAztlan, at 37, is the embodiment of all of the best Gen X stereotypes: individualistic, entrepreneurial, tech savvy, goal oriented—and wanting to make a difference.

DeAztlan is a Coachella Valley native, born to Roberto, a lawyer, and Amalia, a social activist and feminist (and someone I’ve known for more than 25 years). He has two older sisters.

“Yes,” he acknowledges, “I was the baby in the family.”

DeAztlan says he was born into politics. “My mom instilled in me the need to see justice, and to not just settle for conditions in the community as they are, or for less than is fair.”

A graduate of La Quinta High School in its first graduating class, DeAztlan went on to graduate from Fordham University with a degree in communication. He lives in La Quinta with his wife, Briana, whom he met when they were both in high school.

DeAztlan has been actively involved in the world of politics, working on the campaigns of locals like Congressman Raul Ruiz, Assemblymember Eduardo Garcia, Coachella Mayor Steven Hernandez and former Assemblymember V. Manuel Perez. He remembers campaigning with his mom back when he was in the fifth-grade, and his dad driving him around before school to put door hangers on people’s homes.

“I’m involved in party campaign politics and in nonpartisan community organizing,” he said. “I see politics in everything. It’s up to each individual how much to engage. It doesn’t matter your position; there are so many ways to be who you are and play a role.”

DeAztlan’s first job, at the age of 19, was doing field research for the RAND Corporation in Los Angeles County, interviewing people about their lives, access to health care and other personal and community issues.

“It was the first time I saw issues on both a micro and macro level, and saw how research can affect people’s real lives,” he says.

DeAztlan’s latest venture—in coordination with Hugh Van Horn, former president of the Coachella Valley Young Republicans—is Perspectives, a nonpartisan discussion group that held its first meeting in Indio in June.

“Hugh and I are friends who always have discussions about lots of issues,” says DeAztlan. “It’s so easy to fall into ‘talking points’ that often miss the point. We realized people may have more in common with their neighbors than they realize, and wanted to provide a place for people to discuss and share information in a hopeful, compassionate and responsible manner with mutual respect.”

The first Perspectives meeting drew 30-40 people and a lively discussion. A few designated people shared their ideas or feelings on the topic, and then others volunteered to participate; this was followed by small group discussions involving everyone present.

“We want to create an environment where everyone feels comfortable sharing their own perspective,” says DeAztlan. “It’s important that if someone has something they want to say, they have a place to share it.”

DeAztlan hopes to tackle issues like income inequality, race, guns and the role of government.

“I think we have a responsibility to listen and learn others’ perspectives,” he says. “Groups like this happen more in urban areas, but here, we are so segregated by walls and geography. I’m confident people want an arena for discussion without restrictions. We want the questions to be open and give people the ability to learn more that will enable them to back up their opinions. It’s very sobering the effect that being around your peers in the community can have. It goes way beyond talking points. It’s worth much more than just reading about something or hearing it on television. You can’t eliminate the politics around lots of issues, but we want to eliminate ‘labels,’ and we want people to interpret for themselves.

”We’re often told to think a certain way about some issue, but our own lives can make us realize something completely different. You know, just because someone’s a Republican doesn’t mean they’re not a compassionate person. Just because you’re gay doesn’t mean you can’t be prejudiced against others. We all need to listen and learn from each other.”

No date has been set for the next Perspectives gathering, but they plan to announce a date and topic soon. Meanwhile, Tizoc and Briana have started an event production business that allows them to be involved in major events.

While Tizoc and Briana decided to return to the Coachella Valley after college, many young people do not, and yet others who do return have difficulty building their lives locally. Tizoc hopes to see a Coachella Valley future that includes more access to small-business loans, expansion of local education (like the four-year program now at Cal State’s campus in Palm Desert), more local development of technology, and access to jobs.

“Young people need to feel empowered that whatever their skill set is, there’s a local market for it,” says DeAztlan.

Tizoc DeAztlan is an excellent example of a generation that has felt the obligation to do something—and which is inheriting the power to get things done.

“Some choose to ignore, others feel the obligation to do something,” DeAztlan says. “I believe you have to want more than what is right in front of you.”

Anita Rufus is also known as “The Lovable Liberal,” and her radio show airs Sundays from 11 a.m. to 1 p.m. on KNews Radio 94.3 FM. Email her at This email address is being protected from spambots. You need JavaScript enabled to view it.. Know Your Neighbors appears every other Wednesday.

1 comment

  • Comment Link Frances Miller Friday, 01 July 2016 18:27 posted by Frances Miller

    I wish you much luck in this endeavor. You are a great person and will succeed in whatever you want.

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